SAN DIEGO – As part of its continued efforts to provide a comprehensive Name, Image and Likeness program for Aztec student-athletes, the San Diego State athletics department announced the launch of the Aztec NIL Shop.
The Aztec NIL Shop, powered by Athletic Solutions, will host a complete NIL merchandise store for Aztec student-athletes, featuring officially licensed apparel and sport specific gear..
Every SDSU student-athlete that signed up will have a personalized digital locker room which houses their merchandise. Additionally, fans can now visit the 'team shop' and support student-athletes from their favorite sport through the purchase of general team gear.
"Athletic Solutions commitment to developing store fronts that support all 18 of our varsity sports was very important to us," said San Diego State NIL Coordinator Brenden Hill. "This new option allows fans who may not have a favorite student-athlete to still contribute to NIL efforts with the purchase of team gear."
"Opportunities that allow our student-athletes to build their brands, connect with fans, and grow their sport is what NIL is all about," said Deputy Athletics Director for Student-Athlete Experience, Tim Lanski. " With the operation and promotion of their personal store fronts, our student-athletes are able to develop transferable life skills that will serve them beyond their sport. We appreciate Aztec Nation and their continued support of NIL."
The Athletic Solutions team handles all the creative, product design, marketing, fulfillment and customer service for Aztec NIL Shop. Their team also works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop compliant strategies for optimal success.