Brown N' Gold X Athletic Solutions

August 11, 2025 · Joe Ballard

University of Wyoming, Brown N’ Gold, and Athletic Solutions Partner to Launch Exclusive NIL Storefronts for Student-Athletes

Laramie, WY — [August 11th] — The University of Wyoming, in partnership with the Brown N’ Gold and Athletic Solutions, is proud to announce the launch of a groundbreaking NIL (Name, Image, and Likeness) merchandise platform, designed to empower student-athletes and connect fans with officially licensed, athlete-driven gear.

This collaboration creates a first-of-its-kind online experience for Wyoming fans, featuring personalized storefronts for every participating student-athlete. Through Athletic Solutions’ innovative NIL technology and the Brown N’ Gold trusted retail presence, fans can buy custom jerseys, apparel, and fan gear directly tied to the athletes they support.

The Brown N’ Gold NIL storefronts will be powered by Athletic Solutions, a Kansas City-based company specializing in NIL, team, and fanwear solutions. Their unique system ensures every athlete has a branded locker room, with high-quality designs, seamless e-commerce integration, and built-in royalty distribution to athletes with each sale.

“We are excited to partner with athletic solutions to provide Wyoming fans with exclusive NIL gear.  We believe this is a great opportunity to support our student athletes.” Matt Lehning, Brown N’ Gold Owner.

“ Brown and Gold is a family-owned business built on Wyoming pride and a passion for serving Cowboy fans. As the official retail vendor of University of Wyoming Athletics for over 25 years, we offer a wide selection of UW gear—from tees and hoodies to hats, gifts, and home goods. With locations in Laramie, Cheyenne, and an online store that ships across the country, we’re here to help every fan rep the Pokes whether they are on campus, in the stands, or cheering from miles away.” said Karlee Brown, Marketing & E-Commerce Manager.

“Wyoming is a proud program with passionate fans,” said Tom Feiden, President and CEO of Athletic Solutions. “We’re excited to bring NIL to life in a way that benefits student-athletes, energizes the fanbase, and strengthens the Cowboy brand.”

The Wyoming NIL store is available now at [https://wyoming.athsolutions.shop/ ], with new gear and athlete additions rolling out throughout the season.