ADIDAS BECOMES OFFICIAL ATHLETIC APPAREL AND EQUIPMENT PROVIDER FOR ALL GREATER MIAMI ATHLETIC CONFERENCE SCHOOLS
· Multi-year partnership with Miami-Dade County Public Schools underscores the brand’s commitment to developing the next generation of elite athletes at the high school level
· adidas will outfit 41 high school athletic programs across the county, including Varsity, Junior Varsity and feeder programs, effective today
MIAMI, August 18, 2025 - adidas today announced a multi-year partnership with Miami-Dade County Public Schools, making the brand the official athletic apparel and equipment partner for all Greater Miami Athletic Conference schools’ sports programs. By partnering with the 3rd largest school district in the country, adidas reinforces its commitment to supporting high school athletics and investing in young athletes.
Building on successful partnerships with institutions such as the University of Miami, Florida Atlantic University, University of South Florida and Florida International University, adidas is further strengthening its presence in South Florida athletics. Through this new partnership, adidas will outfit all athletic programs in Miami-Dade’s high schools with its iconic Three Stripes products, ensuring student-athletes have access to world-class gear.
As part of this collaboration, grounds at Traz Powell Stadium — widely known as “The Mecca of High School Football”— has been designated as “adidas Field at Traz Powell Stadium.” The new field name was unveiled today at an event featuring student-athletes from across the county and representatives from Miami-Dade County Public Schools and adidas.
The partnership, effective today, will encompass 41 high schools across the county, including Varsity, Junior Varsity, and feeder programs. These schools include the renowned “Super 7,” which consistently produce some of the nation’s top-ranked collegiate and pro athletes. Through this collaboration, adidas aims to foster grassroots engagement, nurture athletic talent, and provide students with the tools to succeed both on and off the field.
New uniforms for all schools and sports were unveiled today and will be worn starting this fall. Notably, new adiZero Electric football uniforms were unveiled for the “Super 7” schools, including:
· Miami Northwestern
· Miami Central
· Booker T Washington
· South Dade
· Carol City
· Homestead
· Norland
“We are excited about the opportunity to combine the strength of our organization with Miami-Dade’s athletics to create something truly special,” said Chris McGuire, adidas Vice President of Sports Marketing. “Our mission is to elevate South Florida high school sports and invest in our community. We'll achieve this by providing young athletes with the most innovative performance products and actively supporting the development of the nation's top talent.”
The brand champions student-athletes, helping them reach new heights from high school through collegiate sports and beyond. Through direct engagement with the Greater Miami Athletic Conference's thriving programs, adidas is uniquely positioned to build the next generation of sports leaders.
“We are honored to join forces with adidas to elevate every high school athletic program in our county,” said Miami-Dade County Public Schools Superintendent Dr. Jose L. Dotres. “This partnership will have a transformative impact on our high school athletes, inspiring and empowering the next generation of athletes across our schools.”
Starting today, official licensed adidas gear for Greater Miami Athletic Conference Schools can be purchased at dadeschools.athsolutions.shop, including the new “305” and “Made in Dade” collections, designed to celebrate Miami-Dade County.
Media assets can be found HERE.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of €23.7 billion in 2024. For more information, please visit www.adidas-Group.com.
About Miami-Dade County Public Schools
Miami-Dade County Public Schools (M-DCPS), an A-rated district, is the nation’s third largest school system with more than 400 schools and a diverse enrollment of more than 330,000 students from over 160 countries. Our ongoing tradition of groundbreaking achievement has earned top recognition at the national and international levels. M-DCPS also recently reached a landmark graduation rate of 95.2 percent.
Media Contacts
adidas
Will Yeo
Miami-Dade County Public Schools
Elmo Lugo