ODAC Announces Athletic Solutions as the Official NIL Store Provider of the Conference

The Old Dominion Athletic Conference and Athletic Solutions are proud to announce a new partnership to empower student-athletes through the launch of official NIL Locker Rooms. As the officially endorsed NIL store partner for the ODAC athletes, Athletic Solutions' innovative approach provides fans with direct access to officially licensed merchandise that supports all student-athletes.
“We are excited to begin this partnership with Athletic Solutions and the opportunities it will create for our conference and student-athletes,” said ODAC Commissioner Brad Bankston. “We really like the variety and quality of products AS offers and the flexibility this partnership gives us to expand how we promote the ODAC Championships brand. Just as importantly, we see some great opportunities for our student-athletes, teams and fans to connect with the conference through a wider selection of NIL and championship merchandise. We look forward to working with Athletic Solutions to build on those opportunities in the years ahead.”
This marks a significant step in providing Name, Image, and Likeness (NIL) opportunities, while strengthening the connection between fans and the athletes who compete in the Old Dominion Athletic Conference.
“Partnering with the Old Dominion Athletic Conference means partnering with excellence,” said Tom Feiden, President & CEO of Athletic Solutions. “Our mission is simple: empower athletes, inspire fans with great products, and elevate the spirit of college athletics. We’re proud to partner with the ODAC”
Athletic Solutions will also be the presenting sponsor of the ODAC Sportsmanship Teams.
About the ODAC
The Old Dominion Athletic Conference (ODAC) is one of the nation's premier NCAA Division III athletic conferences, featuring 14 member institutions competing in 26 championship sports. Founded in 1975, the ODAC has built a proud tradition of academic and athletic excellence, sportsmanship, and competitive success. With a commitment to providing meaningful opportunities for student-athletes, the conference emphasizes the value of athletics as an integral part of the educational experience while promoting leadership, personal development, and community engagement. For more information, visit www.odaconline.com.