Texas State University and adidas Partner with Athletic Solutions to Launch adidas NIL Locker Rooms for All Bobcat Student-Athletes

SAN MARCOS, Texas – Texas State University and adidas are proud to announce a groundbreaking partnership with Athletic Solutions, marking a new era of empowerment for student-athletes through the launch of official adidas NIL Locker Rooms for every student-athlete who opts-in.

Through the innovative partnership, Texas State student-athletes will have the opportunity to launch their own official adidas NIL Locker Room, a personalized online storefront featuring authentic adidas apparel designed around each student-athlete. Fans will be able to shop merchandise featuring student-athletes' names, numbers and personalized designs while showing their support for the Bobcats.

The initiative provides student-athletes with a platform to turn their personal brands into fan-favorite merchandise while creating ways for family, friends and fans to represent their favorite athletes on game day.

Participating student-athletes will receive a portion of each sale through their individual storefront, providing a direct opportunity for financial benefit from their NIL.

"Providing our student-athletes with opportunities to grow their personal brands and benefit from their NIL is an important part of the experience we want to create at Texas State," said Texas State Director of Athletics Don Coryell. "This partnership with adidas and Athletic Solutions gives our Bobcats another avenue to connect with our fans, represent Texas State and create opportunities for themselves beyond competition. We're excited to see how our student-athletes make these stores their own."

The partnership further strengthens Texas State Athletics' commitment to providing student-athletes with resources and opportunities that support their development, personal brands and success beyond sport.

Tom Feiden, President & CEO of Athletic Solutions said, “Partnering with Texas State to bring the adidas NIL Locker Rooms to life celebrates every athlete’s individuality and passion while strengthening the Bobcat brand.”

Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, partnering with colleges, universities, and brands like adidas to bring NIL Locker Rooms to life. Their platform simplifies NIL activation, enabling student-athletes to generate revenue and grow their brand in today’s evolving collegiate athletics environment.

Explore ways to support your favorite Texas State student-athletes now at the Texas State Athletics Solutions Shop.