Kansas City Athletics Announces Partnership with Athletic Solutions for Online Merchandise and NIL Storefronts
Kansas City, Missouri – Kansas City Athletics has partnered with Kansas City-based Athletic Solutions to launch a comprehensive new online storefront for Roos merchandise. Officially live today, the store can be accessed at KCRoos.com/Shop or by clicking "SHOP" at the top of KCRoos.com.
“We are excited to partner with a Kansas City company, Athletic Solutions, to bring Roos fans a vibrant selection of merchandise,” said Dr. Brandon Martin, Vice Chancellor and Director of Athletics. “Athletic Solutions is an industry leader with a proven system that provides quality merchandise, creative marketing, and customer service that is second to none.”
The new site offers fans a wide range of merchandise, including athletic apparel, home and office items, and more. Customers can shop through a secure online platform with delivery directly to their homes or elsewhere as gifts. Gift certificates will also be available.
In addition to traditional team gear, the store features a Name, Image, and Likeness (NIL) component. This gives Kansas City student-athletes the opportunity to open personalized NIL online stores, selling gear and accessories branded with their own name, image, and likeness.
“Having the NIL component included on the same site as our official team store provides an unmatched level of convenience for our fans,” added Martin. “I am excited to watch how this partnership elevates the brands of Kansas City Athletics and our talented student-athletes.”
Every Kansas City Athletics sport is represented on the platform, with over 150 styles per sport available. It truly is a one-stop shop for all Roos merchandise.
As part of this initiative, Athletic Solutions and TCA Adidas have secured an exclusive agreement making Athletic Solutions the sole retailer of adidas NIL player merchandise. Roos student-athletes who opt in will receive a complete selection of adidas collegiate sideline and fan gear, reinforcing the official outfitter partnership between Kansas City Athletics and adidas.
About Kansas City Athletics
The Kansas City Roos represent the University of Missouri-Kansas City (UMKC) in NCAA Division I athletics. As the only Division I program in Kansas City, the Roos provide a central rallying point for students, alumni, and the wider community. A Carnegie R1 designated research university, UMKC serves more than 16,000 students and is committed to student success, research, and regional economic development. Learn more at KCRoos.com and follow @KCRoosAthletics on social media. To learn more about UMKC visit UMKC.edu.
About Athletic Solutions
Athletic Solutions mission is to provide online stores for every athlete on every roster. Through its patent pending software, Athletic Solutions is the first company in the industry to be able to create, and fulfill orders for individual online stores. Athletic Solutions is locally owned and operated company out of Kansas City, Kansas. By combining technology with great product, we’re able to offer upwards of 150 uniquely co-branded products such as ¼ zips, accessories, blankets, and traditional products such as t shirts, hoodies, and hats in each athlete’s store, the end-result is a phenomenal online store for fans to shop their favorite sport and Athlete!