The University of Hawaiʻi Bookstores announced the opening of a second NIL (Name, Image and Likeness) online store to support its UH Hilo student-athletes. This new shop will feature officially licensed UH Hilo Vulcan merchandise that is customized for each participating athlete. Powered by Athletic Solutions, the NIL store gives student-athletes the opportunity to open and promote their own personalized online store. Fans will be able to browse and purchase these items and directly support their favorite UH Hilo athletes.
With every purchase, UH Hilo athletes receive direct payments from the sale of their merchandise.
Athletic Solutions works with student-athletes at universities and colleges around the country. It has online stores at more than 170 campuses.
“We’re excited to partner with Athletic Solutions and offer our athletes a store where their fans, family and friends can shop for their customized merchandise that directly support them,” said UH Bookstore Director Tricia Ejima-Zane.
“UH Hilo Athletics is excited to partner with Athletic Solutions and the UH Bookstore that will benefit our student-athletes as it relates to monetizing their name, image and likeness. At the same time, this collaboration broadens our presence and Hawaiʻi brand,” said UH Hilo Director of Athletics Patrick Guillen.
The NIL stores will offer more than 150 different styles including headwear, tees, fleece, and accessories from various brands in the collegiate space, all with the specific student-athletes name, image and likeness represented. The offerings of colors, styles and graphics are almost unlimited.
Athletic Solutions is proud to partner with the University of Hawai‘i. To visit the University of Hawai‘i at Hilo NIL Shop log on to: https://hilo.athsolutions.shop